Names in Times of Crisis

This volume addresses the fields of naming and branding, in particular company and brand names, names in slogans, and advertising language in general, and all other proper names that are of economic interest in times of crisis. The contributions analyze both advertising on social media as well as printed material concerning commercial names, slogans for climate advertising, pandemic situations, new branding, and communication strategies in critical times, such as war and energetic deciency. The focus of the volume lies in stimulating reflections on how communication with consumers has changed, on current advertising and marketing strategies, and on naming in the face of sustainability and fairness. The current war scenario and the resulting problems concerning energy supplies, the increased migration in the Western European nations, and the political and social pressure to implement ambitious climate goals lead the economy and advertising agencies to profound reconsiderations.

Prof. Dr. Paola Cotticelli ist Inhaberin eines Lehrstuhls für allgemeine und historische Sprachwissenschaft an der Universität Verona. Anna Dentella ist Doktorandin für historische Sprachwissenschaft an der Universität La Sapienza, Rom. Dr. Francesca Cotugno ist Junior Professorin für allgemeine Sprachwissenschaft an der Universität Palermo. Dr. Stella Merlin ist Stipendiatin für allgemeine Sprachwissenschaft an der Universität Federico II, Neapel. Dr. Valerio Pisaniello ist Professor für allgemeine Sprachwissenschaft an der Universität Chieti-Pescara.